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Still in doubt whether or not to include chat on the site? It doesn't cost much to try and it's about following buyer trends, improving the perception they will have of your company. Or do you prefer that if they don't find what they want they look for it on your competitors' site? Click here and book a free and personalized demo of the number 1 inbound platform in the world! Corporate storytelling vs content marketing: what to choose? Published by Valeria Pomba You can find me on: Updated the:January 30, 2023 Reading time: 4 minutes corporate storytelling.
Offering content and information to customers about your business is today the best way to wedding photo editing service promote a B2B company. It is no longer a question of insistently offering an advertising message to an indistinct public, to the point of convincing them to purchase, but of providing useful materials to the consumer, capable of creating a dialogue and building a relationship of trust. In this regard, we often talk about content marketing and storytelling: these narrative methods are frequently overlapped and confused, but.
They are actually two different things, which coexist in company activities, but maintain their specificities. Here are the characteristics of each approach, so you can understand and manage them better. What is corporate storytelling The term corporate storytelling refers to any type of message that the brand spreads on the market, voluntarily or otherwise. In addition to including all content marketing activities, it includes the contents of the site pages, even the more technical ones, the fundamental values of the brand and its distinctive characters, its promise of uniqueness. And also, customers' experiences using the product, information conveyed by customer support, social media messages, press releases.
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