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Reading time: minutes video marketingThere's a reason why video marketing has taken on a dominant role in business strategies. If we had to choose between watching a video and reading a text with the same content, we would all prefer the video format. It is by far the content to use when it comes to conveying strong points, or when in the B B sales process you need to make yourself known and trustworthy in the eyes of prospects, quickly. Not only that: the video format produces leads and does so quickly. Continue reading this article to discover some useful tips! The advantages of video marketing for B B Did you know.
That videos can improve your site's conversion rate and ranking for strategic keywords ? We hav Photo Editing Services collected what, in our experience, are the eight most effective strategies for generating leads in B B thanks to video marketing. . The video format optimizes social campaign investments Ads on Facebook, LinkedIn and other social media use the video format to get clicks and lower your cost per click. For example, promoted tweets that contain a video lead to a reduction of the cost per interaction by , with campaign results also improving from an engagement point of view. . The word “video” improves email performance The data proves it: videos in emails improve performance in every way.
The opening rate, clicks on links and buttons increase, while unsubscriptions decrease. A simple trick is to optimize the subject of the email by inserting the word "video". Embedding the video directly into the email is often not allowed, but you can include linkable images from the video in the body of the message. Make sure the video always ends with an offer, link or call to action that brings users back to the site. New Call-to-action . Video per il lead nurtiring Lead nurturing is the process that strengthens relationships with potential customers who have already interacted with the company. The potential of videos is ideal in email sequences oriented for this purpose.
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