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Coverage (reach) It integrates the previous data and shows you how many unique users have viewed your story at least once. Exits (Exit) It shows how many people stopped watching your story before reaching the end of it and can give you an initial indication of how users liked the content. Completion rate Indicate how many users have seen your story to the end; it is not among those offered by Instagram, but you can obtain it by subtracting the Exit Rate (Exits/Impressions x ) from %. Backwards Indicates how many times users tapped the 'Back' command. A high number of taps can mean that users liked your previous story so much that they went back to watch it multiple times. After you It represents the number of touches that were made to see the next Stories in the current one. A high number of forward taps could be a sign that your story wasn't interesting to your audience - maybe it's too long and viewers are bored.

Answers Also check the direct messages you received in response to your Stories, if users photo editing servies ask for information or comment on your story, the content has been successful. In addition to these, we recommend that you also regularly monitor the metrics relating to link clicks, website clicks and profile visits . They are not as decisive as the ones mentioned above but they give you a broader vision of your audience and your performance. Finally, remember that a single piece of data will hardly be able to provide you with complete information on the behavior of your followers. To interpret it in the most correct way possible, it is always better to cross-reference multiple KPIs and use more than one. INBOUND MARKETING, CONTENT & SOCIALAsasfsfafsa zxvzvz: what we learn from the small crisis.



Case Study March , Asasfsfafsa zxvzvz: management of the small crisis. OFG case history. Asasfsfafsa zxvzvz everyone! For many this phrase doesn't mean much, but all of you who have experienced the weekend adventure with us know that it means "Have a nice weekend and cuddly hugs, but only until Monday". We're making it a sort of small case history, it seemed right to tell it because all in all we got something good out of a possible little problem. What am I saying? I must have gone crazy. I'll try to explain it better.