The business will no longer miss transitions made by the user from different devices. All this increases the efficiency of monitoring conversion paths. Note that this functionality already exists in google analytics. Cross device analytics determining which transitions are conversions is done using attribution parameters. However now in the settings you can set the reflection of transitions but from different devices. If a user requests a report for an earlier period they will see a warning regarding time periods the new format takes into account data from october th.
Launching cross device mode will reduce the number of targeted visitors you will receive real data about the user who reached the conversion action. The principle of operation of the new analytics is simple previously transitions from a personal computer and a smartphone mobile app designs service generated data about two different users although yandex.Metrica was able to recognize users. After enabling cross device mode a visitor accessing the site from a mobile laptop and tablet will be perceived as the same person. Reporting is available to provide data on targeted visits based on changes in attribution. The changes strengthened yandex.Metrica in the market of analytical systems and also provided the opportunity to work with more useful and relevant information.
Changing the rules for adjusting bids in yandex.Direct changes have been made regarding rate adjustments but only for the premium segment. When setting up a campaign you can either increase or decrease bids for users whom yandex considers high income clients. Innovations have already been introduced; by opening the “solvency” tab you can see categories of audiences changing rate adjustments top – highest solvency; – high income; – increased income. You can adjust each group increasing or decreasing the values for a phrase campaign etc. For example the current bid for a phrase is rubles by choosing the “top ” group you increase the indicator.
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